It's extremely hard to sell services that make people think of death. That's why it's tough to sell estate planning services.
It's the 21st century and many things have changed. But one thing that has not changed is death. The death rate for humanity is 100% and will likely remain that percentage for the foreseeable future. Yet, although people should be knocking down the doors of professionals who can help them plan for their asset distribution when they die, the opposite is true. Legalzoom.com states that approximately 55% of Americans don't have a will or an estate plan.